How to Rebuild a Global Client Base When the U.S. Market Dries Up
Learn how to rebuild your freelance client base beyond the U.S. with practical tips on international outreach, payments, and platform strategies.
Positioning & Messaging
Why should a client pick you over the next WordPress dev in their inbox? This category helps you stand out, get seen, and get hired, again and again.
Expect advice on building a magnetic personal brand, clarifying your niche, and crafting messaging that cuts through the noise without sounding salesy.
Learn About WordCamp Sydney with Wil Brown
Wil shares updates on WordCamp Sydney’s organisation, including the diverse team of organisers from across Australia, the challenges of planning in a post-COVID world, and the focus on rebuilding local WordPress communities
WordPress Niche Specialisation: Stand Out from the Crowd
What is a niche and what is not in the WordPress world? Tips on how to create a niche specialisation for your WordPress business.
Why Creating an Ideal Client Avatar is Essential for Successful Marketing
Crafting an Ideal Client Avatar is crucial for any business to succeed. Discover why and how to create your Ideal Client Avatar with this comprehensive guide.
How To Use LinkedIn Creator Mode To Get More Leads
Generating leads is easy when you turn on LinkedIn’s Creator Mode. Find out how to optimise your profile, publish engaging content and analyse performance.
How to Define A Niche For Your Business
If you have a niche, you’ll find it easier to reach your ideal clients and create a profitable business. Learn how to identify your niche market.
Can You Call Yourself a WordPress Agency of One?
Should you call yourself a WordPress agency if it’s just you running the show? Pros and cons of using “I” or “we” in business copy. Agency vs solo freelancer.