I love LinkedIn, and I get a tonne of great business leads from the social media network. Since turning on “Creator Mode”, my incoming leads have quadrupled!
The Creator Mode feature enables users to highlight their content, showcase their expertise, and attract more followers, increasing visibility and engagement. This results in more lead generation, in my case.
Here are some simple tips to start using LinkedIn Creator Mode to generate more leads for your business.
Activate Creator Mode
To enable Creator Mode, follow these steps.
1. Click the Me icon at the top of your LinkedIn homepage and click View Profile.
2. Scroll down to Resources and click Creator mode: Off. (Mine is turned on).
3. Click Next on the Creator mode preview pop-up window and add topics (hashtags) to indicate the topics you post about the most.
4. Click Done when finished and follow the prompts to turn on creator mode.
Optimise Your Profile
After activating Creator Mode, it’s essential to optimise your profile. Ensure your profile picture, headline, and summary are up-to-date and relevant to your industry.
Use keywords that potential customers commonly search to ensure your profile appears in relevant search results.
Publish High-Quality Content
LinkedIn is a content-centric platform; producing high-quality content is vital for building your reputation and attracting more followers.
Utilise Creator Mode to highlight your most informative and engaging content, such as articles, videos, and infographics. Ensure your content is relevant, informative, and valuable to your target audience.
Engage with Your Followers
Engagement is crucial for building your brand reputation and positioning yourself as a thought leader in your industry.
Respond to comments, share your followers’ content, and participate in relevant conversations to create a strong relationship with your audience.
Use Analytics to Track Your Performance
LinkedIn offers powerful analytics tools that enable you to track the performance of your content and profile. Use these tools to monitor your engagement, follower growth, and other essential metrics to identify areas for improvement and refine your strategy.
Turn on LinkedIn Creator Mode Today
LinkedIn Creator Mode is a potent tool to help businesses generate more leads and establish themselves as thought leaders.
Optimising your profile, publishing high-quality content, engaging with your followers, and utilising analytics to track your performance, you can leverage this feature to its fullest potential and drive significant outcomes for your business.
Want even more LinkedIn tips? Read my 7 LinkedIn Hacks to boost your views and engagement.