Blog – Wil Brown – WordPress Consultant and Educator

Maintenance Plans Are Dead. Or Are They?

Maintenance plans are not dead. Learn how to reframe them around post-launch responsibility, client value and clear website ownership.

How to Package Your Web Design Services So Clients Actually Understand What They’re Buying

Learn how to package web design services around client problems and outcomes, so clients understand your value and find your proposals easier to confidently buy.

Your $2,000 Website Is Probably a $10,000 Project in Disguise

Why some $2,000 website briefs hide $10,000 business problems, and how freelance WordPress pros can diagnose value before quoting the visible task.

Why the 2026 Federal Budget Probably Won’t Change Your WordPress Business

The 2026 Australian Federal Budget won’t change much for most WordPress freelancers. The bigger story is how cautious clients may reshape freelance work.

The Proposal That Got Ghosted (And What I Did Next)

Your web proposal didn’t get ghosted. The decision did. Learn why clients go silent after proposals and what it reveals about how they actually buy web projects.

Why Clients Don’t Buy Websites (And What To Do Instead)

Freelancers don’t struggle to sell websites. They struggle to sell outcomes. Learn how to price and position your services so clients say yes.

Why WooCommerce Deployments Are So Stressful. And Why It’s Not Just You

WooCommerce deployments feel different for a reason. This article explores why WordPress freelancers experience so much stress with live stores, and how a shift in thinking leads to calmer, more professional work.