👉Are You Calling Yourself the Right Thing?

Hi friend

When I first started in business, I attended networking nights at the Edinburgh Chamber of Commerce, hoping to land some paying clients.

At these events, the first question was always the same:

“So, what do you do?”

Simple question, right? But every time someone asked, I’d pause for a split second.

• Am I a WordPress Developer? Sure.
• A Web Designer? Also true—but better with code.
• A Freelancer? Technically, yes.
• A Consultant? Absolutely—now, but not back then.

One time, caught off guard, I blurted out:
👉 “I make WordPress websites.”

Accurate? Yes. Persuasive? Not so much.

🤔 The Common Freelancer Challenge

Many freelancers struggle with what to call themselves.

And here’s the thing: Your title shapes how potential clients perceive you.

• Freelancer → Sounds flexible and affordable—but also temporary.
• Agency → Feels big and established—but might set expectations you don’t want.
• WordPress Developer → Signals technical skills—but could make clients think you only handle code.
• Consultant → Implies strategy and expertise—but might be too vague for some clients.

If your title isn’t clear (or compelling), potential clients may misunderstand your expertise—or undervalue your services altogether.

🔥 Actionable Goodies: Choosing the Right Title for Your Business

✅ 1. Match Your Title to Your Ideal Clients

• Work with non-technical business owners? They don’t care about “developer vs. designer.” They just want their website to work.
• Work with agencies? They understand “WordPress Developer” but might hesitate at “Freelancer.”

✅ 2. Perception vs. Reality

• Freelancer → Can mean flexible… or unstable.
• Agency → Attracts bigger clients but comes with different expectations (team, processes, scalability).
• Consultant → Suggests expertise—but can also scream expensive.

✅ 3. Consider a Hybrid Title (Best of both worlds!)

You don’t have to pick just one. Try:
🔹 WordPress Consultant & Educator (like me—because I focus on strategy + teaching)
🔹 WordPress Designer & Digital Strategist
🔹 Freelance Web Designer (for those who like clarity + flexibility)
🔹 Small Business Web Consultant (non-tech clients love this one!)

✅ 4. Test It in Conversations & Sales Calls

Next time someone asks, “What do you do?” test different versions.

• Watch their reaction.
• If they look confused, ask: “Are you looking for strategy or execution?”
• Keep tweaking until your title attracts the right kind of clients.

🚀 Over to You!

What’s your current title? Have you ever changed it? Hit reply and let me know—I’d love to hear how you introduce yourself!

Until next time, keep thriving!

Wil.