Wil Brown’s Blog Posts
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Your $2,000 Website Is Probably a $10,000 Project in Disguise
Why some $2,000 website briefs hide $10,000 business problems, and how freelance WordPress pros can diagnose value before quoting the visible task.
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Why the 2026 Federal Budget Probably Won’t Change Your WordPress Business
The 2026 Australian Federal Budget won’t change much for most WordPress freelancers. The bigger story is how cautious clients may reshape freelance work.
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The Proposal That Got Ghosted (And What I Did Next)
Your web proposal didn’t get ghosted. The decision did. Learn why clients go silent after proposals and what it reveals about how they actually buy web projects.
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Why Clients Don’t Buy Websites (And What To Do Instead)
Freelancers don’t struggle to sell websites. They struggle to sell outcomes. Learn how to price and position your services so clients say yes.
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Why WooCommerce Deployments Are So Stressful. And Why It’s Not Just You
WooCommerce deployments feel different for a reason. This article explores why WordPress freelancers experience so much stress with live stores, and how a shift in thinking leads to calmer, more professional work.
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MCP: The Universal Translator That Will Change How We Work With WordPress
Learn how the Model Context Protocol (MCP) will transform WordPress. From solo bloggers to agencies, explore how AI can simplify content and workflow
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Google Tag Manager Not Firing? Check This Before You Tear Apart Your Setup
GTM tags not firing? Follow this quick checklist to fix Google Tag Manager issues fast, before you waste hours tearing apart your setup.
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How to Pre-Qualify Clients for WordPress Web Projects
Pre-qualify web design clients like a pro. Use these triage questions to save time, spot red flags early, and work with clients who are actually ready.
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Will Hosting and Plugins Get More Expensive? How to Lock in Affordable Dev Tools Now
Worried about hosting and plugin costs rising? Learn how a US economic collapse could impact your dev stack and how to lock in affordable tools now.