So, youâve just sent out a killer proposal for a new website design, and youâre feeling pretty good about it. But wait – what if I told you thereâs a way to make your proposal not just good but irresistible?
The secret sauce is offering add-on services. Yep, beyond the shiny new homepage, thereâs a whole world of extras that can set you apart from the sea of WordPress freelancers.
Letâs dig into some must-have add-ons to boost your clientâs business and beef up your proposal and bottom line.
1. đ SEO Services â More Than Just Keywords
Every client wants to be found on Google, but few realise how much work that takes. Offering SEO as an add-on is a no-brainer. Itâs not just about sprinkling a few keywords here and there. This is where you come in with on-page optimisation, meta tags, and setting up Google Analytics or Search Console. In other words, youâre the superhero who helps their site rise through the ranks!
2. đ Security Hardening â Lock It Down!
Once the siteâs built, clients often think itâs smooth sailing from there. Little do they know, thereâs an army of hackers out there just waiting to mess with their shiny new website. Enter security hardening: SSL certificates, security plugins, firewalls, and regular scans. Itâs the digital equivalent of fortifying a castle đ° – and your clients will sleep better knowing their site is protected at night.
3. đ§âđź Copywriting â Because “Lorem Ipsum” Doesnât Cut It
If I had a dollar for every time Iâve seen “coming soon” on a clientâs website where the copy should be, Iâd be retired on a tropical island by now. đď¸ Clients often underestimate how crucial good copy is. Offering a copywriting service (or partnering with a skilled copywriter) ensures the site looks good and reads like a dream. And letâs face it – great design deserves equally great words.
4. đž Backup Solutions â Insurance for the Digital Age
Accidents happen. One minute, your clientâs site is fine, and the next – poof! Offering automated backup solutions is like selling insurance for their website. Itâs one of those things they wonât think about until something goes wrong, and theyâll thank you for it when it does. Plus, setting up off-site backups is quick and painless (for you, at least). You’d be surprised how many business websites DO NOT have a backup solution. đą
5. đ§ SMTP Email Setup â Make Sure Their Emails Actually Land
Nothing ruins a clientâs day like emails from their website going straight to spam. You know the drill – contact forms, order confirmations, newsletter sign-ups, all lost in the interwebs ether. Offering SMTP email setup ensures that their messages actually make it to the inbox. And yes, thatâs a real thing you can charge for (and itâs worth it).
6. đ Social Media Integration â Connecting All the Dots
Your clientâs got a flashy new site, but what about their social media? Help them connect the dots by integrating social media sharing buttons, embedding feeds, or adding auto-posting features. Itâs a quick way to drive more engagement and traffic to the site. After all, whatâs a new website without an audience?
7. đš Custom Training or Tutorials
If you’ve delivered a more-than-basic client website, offer client training sessions or custom video tutorials. Show them how to create and manage subscription layers. Create a training video about how you’ve set up WooCommerce shipping (that one right there is worth its weight in gold!) đŞ All you need is a screen capture system like Loom or Camtasia, and you’re printing money.
By offering these add-on services, youâre not just handing over a website – youâre offering a full solution that helps your client succeed online. And the best part? It doesnât just boost their results; it boosts your revenue too.
So, next time you send out a proposal, donât stop at the design. Go beyond it. Because when it comes to WordPress freelancing, those extra services could be the thing that sets you apart and keeps your clients coming back for more.
Until next time, keep thriving!
Wil.
